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You may be sending too many or too few campaigns.Your audience is composed of a wide variety of subscribers.Your subject line is not relevant or interesting enough.The average open rate for all industries we analyzed is 21.33%.Ī low open rate generally indicates one of these things:.With a 27.62% open rate, emails about religion came in third.Emails sent by hobbies entities come in second, with a 27.74% open rate.The highest open rates are found in government-related emails, with an open rate of 28.77%.Here are a few examples of successful open rates: If you have a higher open rate, it usually means your subject lines resonate with your audience. This number shows what percentage of your audience opens the emails you send them.

Open rates are one of the best ways to tell whether your email strategy is working. The data provided on this page was last updated in October 2019 and may vary from benchmarking data provided within the Mailchimp application. Here’s your apples-to-apples comparison with others in your industry. Our customers range from 1-person startups, small businesses to Fortune 500 companies, so the whole spectrum is represented in this data. We only tracked campaigns that went to at least 1,000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email marketing teams. So we scanned billions of emails delivered by our system (where campaign tracking was activated, and where users reported their industry) and calculated the average unique open rates, click rates, soft bounces, and hard bounces by industry.

Mailchimp sends billions of emails a month for millions of users. What kind of open rates should companies like yours expect? How many bounces are too many? What data do content marketers rely upon to improve engagement rates? The more context, the better. There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry.

Average email marketing campaign stats of Mailchimp customers by industry

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